Job Secret Decoder on 22 April 2022: How We Ad: Looking into the Advertising Careers in Hong Kong

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First-hand information from young alumni or industry practitioners coming from a wide range of industries. Practical tips on how to start a career in a specific field.

About GraduAction

GraduAction is a one-stop hub of career services and resources for graduating students and new graduates.

No matter what you embark on after graduation, we are here to support you to secure a personally rewarding career. GraduAction offers tailored career support services and resources to help you prepare and start your career. For details, please refer to the GraduAction website.


About Job Secret Decoder


You are cordially invited to join us for the coming session of Job Secret Decoder, a series of regular sharing sessions by young HKU alumni or industry experts to provide first-hand information and practical tips on how to start your career in a specific field.

How We Ad: Looking into the Advertising Careers in Hong Kong
Advertising is essential to all businesses. We come across different forms of advertising in daily life but may not have much idea of how this industry actually structures or how it is like to work in the field.

As part of the Job Secret Decoder series, we have invited representatives from dentsu international Hong Kong, an international advertising and marketing company to introduce the industry in general and its development in Hong Kong. These advertising experts will also share about their working lives. This is an interactive Zoom session, you are welcome to ask questions after listening to the sharing. Join us to hear about:

  • Introduction to advertising and its transformation
  • Overview of the advertising industry in Hong Kong
  • Interesting stories while working in advertising, including network and skillsets acquired
  • Forecast of marketing and advertising trends
  • dentsu’s profile in brief
  • Sharing of past campaigns, including social awareness initiatives



Date: 22 April 2022 (Friday)
Time: 4:30 pm – 5:30 pm
Format: via Zoom
Language: English

Target: HKU new graduates and current students are welcome to join.


Speakers:
Speaker: Anna Wong
Anna Wong
Chief Growth Officer, dentsu international Hong Kong

Anna Wong joined dentsu international Hong Kong in 2016 as group account director and currently became chief growth officer. From creative services to integrated business accounts, she has grown the agency’s founding client Manulife Hong Kong to be its number-one client in terms of revenue. Prior to dentsu, Anna worked for Publicis Groupe as group account director. She started her early career in the US and returned to Hong Kong in 2012.







Speaker: Jacqueline Law
Jacqueline Law
Business Director, Creative, dentsu international Hong Kong

Jacqueline Law joined the network in 2020 as a Business Director. With her well rounded experience in brand management across ATL, BTL, shopper, B2B, digital and social, she is recognized as a strategic and trusted partner of numerous multinational FMCG, financial and hospitality clients. She has a heart for drawing people together for a bigger purpose and believes that communication is the key to success.







Speaker: Wai-Chung Au
Wai-Chung Au
General Manager, Media, dentsu international Hong Kong

Wai-Chung Au joined dentsu international Hong Kong in 2021 as the General Manager of Media. Before dentsu, Wai-Chung was Business Manager of leading media and marketing as well as digital and social media communications consultancy companies, having equipped with extensive knowledge and experience in the media and business planning in earlier years.









Notes for Registration

  • The session will be conducted in English.
  • All the fields with ( * ) in the form are mandatory.
  • As quota is limited, please register as soon as possible.
  • Please make sure you attend the session after you receive our confirmation email.


For enquiries, please email to GraduAction@cedars.hku.hk.